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Published
Jul 14, 2020
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Apricot opens new store at Intu Merry Hill

Published
Jul 14, 2020

Women’s fashion brand Apricot has opened a new store at Intu Merry Hill, creating a new location for its fans in the West Midlands.


Apricot


The 2,500 sq ft store joins 74% of retailers at the centre who have already reopened following the easing of coronavirus lockdown measures.

Apricot is an independent British brand whose ethos is all about making fashion accessible. Having launched in 2007, the retailer now operates 15 stores and 400 concessions in the UK.

Martin Breeden on behalf of intu Merry Hill said: “We are excited to be welcoming back more of our visitors each week – both familiar faces and some new ones. Our new Apricot store gives them another reason to visit us.

Also with a presence at the shopping centre are luxury retailer Flannels, Spanish fashion brand Mango and outdoor clothing and equipment outlet Mountain Warehouse.

Sophia Ciampa, managing director of Apricot, said: “Intu Merry Hill stands out as a fantastic retail destination and a popular location with shoppers in the region. We can’t think of a more perfect setting for our first store in the West Midlands, which will complement the centre’s already strong fashion line-up.”

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