Apparel Brands acquires streetwear label Nicce

By

Sandra Halliday

Published
Apr 4, 2023

East-London streetwear brand Nicce has been acquired by Apparel Brands Ltd, which said it will take on the license for Nicce clothing across wholesale and e-commerce. Terms of the transaction weren’t disclosed.

The new owners’s CEO Peter Wood said of the deal: “Nicce is a brand with a rich background within streetwear and youth lifestyle. Over the last 10 years, the team has built a strong business and continues to grow equity in the brand. With Nicce becoming part of Apparel Brands Ltd, we will embed it within an established global operation with investment behind scale in supply chain and the ability to reach new markets.”

And Nicce added that with the “support and guidance” of Apparel Brands, it “looks ahead and will focus on strengthening its wholesale business and accelerating e-commerce and international growth.”

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Apparel Brands designs, sources, markets and sells licensed clothing, loungewear, underwear, swimwear and accessories, across a portfolio of global brands. They include Bench, Seafolly, Smith & Jones, Farah and Ed hardy, among others.

And it said that through this acquisition, it will “diversify its portfolio and brings Nicce on board to support strategic priorities, particularly around choice and premiumisation”.

Nicce remains available online at nicceclothing.com and through retail partners.