×
452
Fashion Jobs
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·

Anya Hindmarch losses rise, time to think differently she says

Published
today Oct 1, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Anya Hindmarch’s losses continued to mount in the luxury accessories specialist’s latest financial year and she has said that it’s time to be “brave” and create a “cleaner and simpler strategy”.


Anya Hindmarch



She has already closed some stores and is working to adapt to changing consumer shopping behaviour as luxury sales move online.

Figures seen by The Telegraph show pre-tax losses widening to £28.2 million in 2017, worse than the £11.9 million the previous year. And turnover was down 10% to £37.2 million as store numbers were slashed.

The losses happened in the same year as major shareholder Mayhoola For Investments pumped an extra £16 million into the company.  

Hindmarch is already thinking differently and changed her approach to London Fashion Week this year choosing not to stage an expensive show and opting for publicity-generating stunts as well as connecting more directly to the consumer.

That included 30 giant hearts flown over London landmarks in the spring and for last month’s LFW, an installation in the historic Banqueting House in London’s Whitehall saw customers taking part in meditations and talks while ­lying on a giant bean bag.

A change to the regular approach to handbag collections has also been a success with the build-a-bag collection proving hugely popular and a Barneys pop-up in NYC taking $150,000 in just a week.


Anya Hindmarch thought differently during LFW with a special event to link to consumers


Hindmarch told The Telegraph that consumers have “massive appetite” for experiences and retailers must respond to this as the changing market means “we all want to buy online and department stores are emptier.”

And she added: “I don’t think there is an issue with [consumer] spending, but I don’t think we are giving them what they want. That is why we are being gung-ho [with our marketing].”

The company closed eight stores and concession in Britain and Japan last year and now has only seven around the world.

Copyright © 2019 FashionNetwork.com All rights reserved.