Mar 3, 2017
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Ann Summers ranked most searched lingerie brand on Google

Mar 3, 2017

Ann Summers has emerged as the most Googled lingerie brand in the UK, followed by Lovehoney, N Brown’s Figleaves and Victoria’s Secret, according to a new ranking based on organic Google searches from Inside Online.

Photo: Ann Summers

The retailer specialising in lingerie and sex toys had an organic search volume score of over 18,000, up 6% between February 2016 and February 2017.

It was followed by Lovehoney – another sex toy, lingerie and erotic gifts retailer – with 16,422 organic searches, a growth of 11% year-on-year. Figleaves and Victoria’s Secret were the third most popular lingerie brands on Google with both 15,074 searches during the year. This represented a 10% decline for both.

The top 10 also included Boux Avenue, Agent Provocateur, Bravissimo, Sparkling Strawberry, Bondara, UK Tights and La Senza.

Intimissimi’s UK website, Belle Lingerie and UK Tights saw the largest increases in organic year-on-year visibility, growing by 295%, 266% and 260% respectively.

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