Anine Bing opens in Covent Garden

By

Nigel TAYLOR

Published
May 24, 2023

Los Angeles-based fashion house Anine Bing has unveiled its new store in London’s Covent Garden, the brand’s third UK retail space.

Housing a wide assortment of the brand’s signature pieces, the minimalist 2,300 sq ft store on Langley Court becomes the brand’s first two-level shopping experience with its design reflecting its style of “Scandinavian simplicity with American energy….with a nod toward London’s classic architecture”. 

Its bright white facade is accented with black details and glossy window framing inspired by historic London entryways. On entering the ground floor, guests are greeted by a focal staircase and a semi-circle balcony. 

On the first floor, a more residential atmosphere evokes an expansive London flat where guests will be welcomed to book private appointments and enjoy time on the small private terrace overlooking a courtyard. 

The Covent Garden opening coincides with the launch of the brand's summer 2023 collection — from blazers and denim to accessories, sportswear, and jewellery — it combines staples, elevated wardrobe basics, and statement pieces.

In-store services include complimentary one-to-one styling consultations, virtual appointments, and gift boxing with purchase. 

“We know how important the UK market is for the brand–and it is currently one of our top global markets, so opening a third store was really important for us in order to keep up with consumer demand,” said founder and Chief Creative Officer Anine Bing.

“Covent Garden’s sophisticated retail scene is the perfect spot for our next foray into the London area.”