AMI to stage runway show in Seoul on October 11

By

Godfrey Deeny

Published
Sep 5, 2022

AMI and Alexandre Mattiussi will stage a runway show in Seoul on October 11, as his Paris fashion house marks its return to catwalk displays in major international locations.

 
One of France’s fastest growing fashion marques, AMI will present an exclusive Spring-Summer 23 men’s and women’s collection in Seoul, during the local fashion week.
 
Back in October 2019, AMI hosted its debut international show in Shanghai, marking the first time a collection was shown outside of the brand’s Paris hometown. The AMI Spring-Summer 2023 show in Seoul marks its first hosting of shows outside of France since the pandemic first unfolded.

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“It is a great joy to come back to Seoul, and to host AMI’s first international show since 2019. This event is our way to thank the South Korea public for its unwavering support and enthusiasm, ever since AMI launched in the country. With its genuine passion for fashion and style, its avant-garde spirit and cultural edginess, South Korea has a great understanding of our brand, its Parisian roots and its spirit, which explains our decision – something the show will celebrate on October 11th,” said founder and creative director Alexandre Mattiussi.

 
The house will feature AMI’s Spring-Summer 2023 collection for men and women in Seoul, completed for the occasion with exclusive additional pieces, specially designed for the South Korean market.
 
The AMI Spring-Summer 2023 show in Seoul follows the recent inauguration of the brand’s first flagship store in South Korea, located in the upscale shopping and art district of Garosu-Gil. South Korea remains to date among AMI’s top five international markets.
 
Known for his theatrical staging, Mattiussi’s latest show for AMI was a sunset event staged during the Paris menswear season in June, and held smack in front of the Sacré Coeur in Paris with Audrey Tautou on the cobblestone catwalk; Naomi Campbell and Carla Bruni sitting front row, and several thousand screaming fans cheering on the arrival of VIP guests.