American Eagle launches resale shop with ThredUp
American Eagle Outfitters has teamed up with ThredUp to launch a resale shop.
Dubbed 'RE/AE', the online store is home to exclusive vintage American Eagle clothing, curated by the brand. Now open at ae.thredup.com, customers will find styles from as early as the 80’s, including jeans, dresses, mini skirts, jackets, accessories and more. Items are all priced between $10 and $40 and includes all-gender clothing.
The platform is powered by ThredUp’s Resale-as-a-Service, which enables the world’s leading fashion brands and retailers to deliver customizable, scalable resale experiences to their customers.
“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” said Jennifer Foyle, president, chief creative officer, AE and Aerie.
“Standing behind our commitment to help create a more sustainable future, the partnership with ThredUp innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”
Additionally, the brand has once again teamed up with Snapchat to allow users to view the collection through an exclusive AR shopping Lens.
“American Eagle is a mainstay brand among younger generations, and its core customer base is actively engaged in apparel resale,” said James Reinhart, CEO of ThredUp. “Eighty-three percent of Gen Z have shopped or are open to shopping secondhand apparel, which is a massive opportunity for the brand. We’re proud to support American Eagle through RaaS as the company innovates to serve its customers and meet sustainability goals.”
Last month, fast-fashion retailer H&M also launched a resale program in collaboration with ThredUp.
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