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By
AFP-Relaxnews
Published
Jun 30, 2016
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Amber Valletta, Milla Jovovich and Lexi Boling star in latest Jimmy Choo campaign

By
AFP-Relaxnews
Published
Jun 30, 2016

The luxury shoemaker is pulling out all the stops to celebrate its 20th anniversary, signing up not one but seven internationally renowned models for its latest campaign. Amber Valletta, Milla Jovovich, Lexi Boling and Sasha Pivovarova are among the big names joining festivities to celebrate two decades of high-end shoe design.


Milla Jovovich shares a shot from the Jimmy Choo autumn/winter campaign - ©2016 Instagram


Jimmy Choo has called on Craig McDean to shoot the key pieces of the brand's autumn/winter 2016-2017 collection. The fashion photographer has sought to capture the essence of the Jimmy Choo woman, channeling a blend of innate confidence, effortless glamour and daring spirit.

Shot in New York, the campaign highlights the personality of each model rather than presenting an army of models, as has often been the case these past few seasons. Each model can be seen striking a pose against a minimalist purple-toned backdrop, focusing on the presence and charisma of each of the young stars.

"The Autumn Winter campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter," said Sandra Choi, creative director of Jimmy Choo.

The campaign stars Amber Valletta, Milla Jovovich, Sasha Pivovarova, Taylor Hill, Lexi Boling, Jasmine Tookes and Xiao Wen Ju, and showcases iconic footwear designs for the upcoming season, such as the "Maloy" boots, "Trick" sandals, "Romy" stiletto pumps, "Mari" sandals and "Monroe" boots.

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