Feb 5, 2020
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Amazon records $11-billion adspend to be world's biggest advertiser

Feb 5, 2020

Amazon has hit another milestone earning the title of "the biggest advertiser on earth" as its annual advertising expense reaches $11 billion. 

Amazon is biggest advertiser on Earth as adspend hits $11bn. - Facebook: Amazon.com

The online retail and cloud giant announced in its 2019 annual report an increase of its annual advertising expense of 34 percent, or $2.8bn, year on year. 

Amazon said the jump was due a larger spend on advertising and other promotional costs to market its products and services. 

"We direct customers to our stores primarily through a number of marketing channels, such as our sponsored search, third-party customer referrals, social and online advertising, television advertising and other initiatives," the annual report said.

As the world’s top advertiser, it has surpassed consumer good giants like Procter & Gamble and Unilever. 

Most recently, Amazon could be found advertising during the U.S. Super Bowl where it produced a commercial featuring TV personality Ellen DeGeneres. 

Last week, it re-entered the $1 trillion club after announcing a net sales jump of 21 percent to $87.4 billion, in its fourth quarter. 

Amazon has been in and around the $1 trillion mark for a while now, accompanied by the other tech giants like Apple Inc, Alphabet Inc and Microsoft Corp.

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