×
3 375
Fashion Jobs
COTY
Brand Manager
Permanent · London
MULBERRY
Digital Stock & Warehouse Coordinator
Permanent · SHEPTON MALLET
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NORTH LYNN INDUSTRIAL ESTATE
SHISEIDO
Shiseido Account Manager - h Beauty Milton Keynes (37.5 Hours)
Permanent · Milton Keynes
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
COACH
Brand & Media Manager
Permanent · London
REISS
Brand & Comms - Marketing Manager
Permanent · LONDON
HEAD OFFICE
Digital Product Manager – Identity And Account
Permanent · LONDON
HEAD OFFICE
Senior Marketing Planning Manager – John Lewis Financial Services
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
SELFRIDGES
Product Manager
Permanent · LONDON
NEW LOOK
Sales Manager
Permanent · METROCENTRE
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness (Maternity Cover)
Permanent · ROYTON
PHV
Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)
Permanent · London
JIGSAW
Warehouse Operative
Permanent · SWINDON
TJX EUROPE
Loss Prevention Graduate Programme (2023)
Permanent · Grand Londres
ZARA
Visual Merchandising Manager (Kidswear) - Zara - Kingston
Permanent · KINGSTON UPON THAMES
Ads
Published
Dec 5, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon, M&S, Adidas top new survey-based retail performance index

Published
Dec 5, 2022

Amazon, M&S and Adidas have emerged strongly from the newly-launched Retail Performance Index compiled by agency VCCP. It’s based on a survey of 3,000 consumers and blended with YouGov data and looks at strength in “the buying moment”.


Reuters



Overall, the best-performing brands come from a wide range of sectors. But the strongest performing verticals were pureplay retailers.

Amazon was in first place, ahead of M&S, Nando’s, Adidas, Boots, Nike, Tesco, Lego, Asda and Superdrug.

VCCP divided the buying moment into six categories including ‘ease and speed’, ‘the role of humans’, ‘clarity and information’, ‘inspiration’, next purchase intention’, and ‘emotional connection’.

It’s interesting that Amazon came top in five of the categories but was nowhere when it came to emotional connection.

That category measures emotional connection to brands before and after buying and Adidas was shown to be the current highest performer by this measure. Those with the greatest disconnection between brand and buying experience scored less well. 

As mentioned, Amazon did well overall though, and VCCP said it “shone through with having the highest scoring overall RX of the brands surveyed”. But it “was let down in the RX Differential, meaning the emotional connection with customers is a key way for brands to beat Amazon and an area for Amazon to improve”.

M&S came “a strong second” to Amazon, and similarly scored well across the board, just behind the US e-tail giant in practical criteria like clear information, speed of purchase and helpful humans. 

Copyright © 2023 FashionNetwork.com All rights reserved.