Amazon fashion links with Francesca Perks for Reebok-focused campaign
Fashion campaigns are increasingly built around ‘real people’ rather than models and if those people have a high profile on social media, all the better. Now Amazon Fashion has just linked up with one such in a new campaign built around Reebok product.
The campaign features Manchester-based Instagrammer and “TikTok sensation” Francesca Perks, who’s “unafraid to be her authentic self”.
The company got her to “select her ultimate sport-to-street looks from Reebok” for the new creative.
It said she’s a “self-proclaimed extroverted introvert, known for breaking the rules with plus size dressing”. She’s now curated a selection of “feel good, comfortable athleisure pieces” available to purchase from Reebok at Amazon Fashion.
We’re told that “every look encapsulates Francesca's authentic style, whether she is going to the gym or running errands, each outfit has been elevated with a fun twist, whether its a pair of retro sunglasses or a croc-effect handbag”.
The #SportToStreet campaign showcases a variety of ways to make the most out of athleisure pieces, blending comfort with "personal style and confidence”.
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