×
2 476
Fashion Jobs
AESOP
CRM Director, Global
Permanent · London
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
STELLA MCCARTNEY
Art Director
Permanent · LONDON
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
JOHN LEWIS
Team Manager, Operations
Permanent · LONDON
MAJE
Assistant Area Manager - London
Permanent · LONDRES
PRETTYLITTLETHING
Cyber Security Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buyer
Permanent · MANCHESTER
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
Published
Sep 15, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon and BFC link up for London Fashion Week storefront

Published
Sep 15, 2020

The British Fashion Council is teaming up with Amazon Fashion during London Fashion Week for an initiative that should not only support emerging designers but also underlines the ambitions Amazon has in the higher-end fashion sector.


Amazon is linking with the BFC on a designer initiative for LFW



Part of the wider Amazon Fashion Connects project that’s happening in mainland Europe too, the aim is to use the new Amazon Fashion x London Fashion Week digital storefront to support designers who’ve been affected by the pandemic. It will feature small and medium-sized British labels that will be able to showcase their products and their brand stories to Amazon shoppers, while also taking advantage of the extra fast and convenient Amazon fulfilment operation.

And it's not only happening in the UK with the storefront being put in front of customers in Germany, France, Italy and Spain as well. It's estimated that this means exposure to tens of millions of shoppers.

amazon.co.uk/LondonFashionWeek will see Preen, Les Girls Les Boys, British footwear designer Grenson, De La Vali, shoe brand Kat Maconie, Teija, 1x1 Studio, Ponder.ER, and Olubiyi Thomas taking part.

The storefront will also feature the BFC/Bags of Ethics Great British Designer Face Coverings products that launched several months ago.

John Boumphrey, who’s currently VP of Amazon Fashion Europe and will soon move to take over the running of the firm’s UK unit, said: “We admire the work that the British Fashion Council is doing to support designers during the current crisis and are thrilled to be able to extend our services to some of the most exciting UK designers, introducing them to new audiences and supporting with logistics.

“We are committed to helping the fashion industry during this difficult time through Amazon Fashion’s new London Fashion Week digital storefront, supporting both household names and independent brands.”

Copyright © 2022 FashionNetwork.com All rights reserved.