Altuzarra opens Upper East Side pop-up
today Feb 1, 2019
Luxury women's ready-to-wear label Altuzarra has opened its first ever pop-up retail store at 956 Madison Avenue, in honor of its 10th anniversary.
According to a press release, the split-level store located between 75th and 76th Streets is Altuzarra’s first foray into physical retail since the brand’s debut in 2008. On the first floor, visiting customers will find pieces from the label's pre-spring and spring/summer 2019 collections, as well as a special 10-year anniversary capsule collection, entitled the "one that got away." Additionally, the pop-up stocks the brand’s new "Play" hobo bag, available exclusively in the store and on altuzarra.com.
The store also offers a limited-edition collection of necklaces made in collaboration with CVC Stones, and inspired by the brand’s cognac color.
Expanding beyond retail, the store's second floor introduces "The Salon," a commerce-free space personally curated by Altuzarra founder Joseph Altuzarra, decorated with artworks as well as design and cultural elements from which the designer draws inspiration.
The Salon room features a wallpaper landscape by De Gournay reminiscent of the label's spring/summer collection, as well as a complimentary tea selection and an array of limited-edition books and prints by Vidoun. In addition, Altuzarra's personal interest in spiritualism has led to an exclusive partnership with Radiant Human, who will provide aura photography to visiting shoppers on select days.
The pop-up will be open from February 1 through March 29.
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