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Almost quarter of young Britons using resale apps - survey

Published
today Jun 18, 2019
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British shoppers aged between 18 and 24 are the thriftiest age group when it comes to selling clothing, shoes and accessories they don’t wear, according to new research by the Fashion Retail Academy.


Depop


The rise of resale apps like Depop, Vinted and Facebook Marketplace is making it easier for internet savvy consumers to make some space in their wardrobe by selling their unwanted clothing.

The new poll has revealed that 22.8% of those aged 18-24 have sold their clothes via resale apps, and 11.9% have sold unwanted clothing to their friends. They are also the most active when it comes to making money at car boot sales with 13.2% employing this method.

Meanwhile, just 18.4% of 25-34 year olds, 6.8%of 35-44 year olds and 14.9% of 45-54 year olds have sold their clothes using resale apps. Less than 10% of over-55s said they have used these apps.

Resale apps are in fact replacing the more traditional way of selling unwanted clothing: the local car boot sale. Indeed, the number using apps to sell their clothes has increased by 113% in the past five years, while the number of people selling at car boot sales has decreased by 31.4%.

“This study highlights the ongoing move to a more digital world, with Britain’s youngest generation leading the way,” said Lee Lucas, principal at the Fashion Retail Academy.

“The sheer choice of fashion resale apps like Depop, Vinted, eBay, Facebook Marketplace, and others, demonstrates the strength of demand for simpler ways of converting unwanted items into cash.

"Convenience is king, and we expect the rapid growth of resale apps to accelerate as digital natives come to dominate every economically active demographic.”

Selling via apps is most popular in the South East, followed by Wales, East Anglia and the East Midlands. London and the North West complete the top five in joint fifth place.

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