×
278
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
BURBERRY
CRM Manager
Permanent · LONDON
TOPSHOP TOPMAN
CRM Coordinator
Permanent · London
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
ARCADIA GROUP
SEO Manager
Permanent · LONDON
ARCADIA GROUP
Digital Logistics Manager
Permanent · London
NEXT RETAIL LTD
Buyer - Womenswear (12 Month Contract)
Permanent · ENDERBY
GUCCI LIMITED
Gucci Visual Merchandising Manager
Permanent · LONDON
NEXT RETAIL LTD
Warehouse Operative (Part Time Afternoons - 14.00 - 20.00)
Permanent · PONTEFRACT
TOSHI TECHNOLOGIES LTD
London Experience And Operations Manager
Permanent · LONDON
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
UK Supply Planner
Permanent · LONDON
NEXT RETAIL LTD
Loss Prevention Officer - Preston 721
Permanent · WALTON-LE-DALE
DESIGNER EXCHANGE
Digital Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
NIKE
Nike Temporary Part Time Athlete (Sales Associate)
Fixed-term · Bideford
NIKE
Nike Temporary Part Time Athlete (Sales Associate)
Fixed-term · Portsmouth
REISS
Assistant Branch Merchandiser
Fixed-term · LONDON

Allbirds takes a stand against Black Friday

Published
Nov 28, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

While some brands are hoping to have a sales bonanza through massive markdowns this Black Friday, sustainable fashion brand Allbirds will be emptying the entirety of its flagship store to use the space for a series of creative workshops.


Allbirds


All shoes and socks will be removed from shelves at the Covent Garden store, which is the brand’s only site in the UK.

Allbirds, which uses sustainable materials such as Merino wool, eucalyptus and sugarcane to make its footwear collections, said this was a decision against discount-driven impulse buying and single-use purchases.

The empty store will be used to host a series of events that hope to spark curiosity and encourage fans of the brand to embrace “conscious consumerism”. Running in collaboration with local partners and creative trailblazers, the events will emphasise the brand’s all-natural promise.

These include a eucalyptus wreath and posie making workshop with florists Grace and Thorn, a pom-pom workshop using recycled wool with Wool and the Gang and a DIY pavlova bar with The Meringue Girls.

An acoustic gig will take place during lunch hours with neo-soul singers Iyamah and Sam Wills.

All events are free and no booking is required to attend.

Based in San Francisco, US, Allbirds introduced a self-imposed carbon tax in April to help it achieve 100% carbon neutrality. And in September, the brand close its stores and headquarters to allow employees to participate in the global climate strikes, highlighting its commitment towards driving positive change. 

Copyright © 2020 FashionNetwork.com All rights reserved.