×
4 498
Fashion Jobs
DR. MARTENS
Finance Accounting Manager, Korea
Permanent ·
VIVIENNE WESTWOOD
Accounts Payable Assistant
Permanent · LONDON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
FRASERS GROUP
PR Manager - Flannels
Permanent · LONDON
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · EPSOM
HUGO BOSS UK LTD.
Store Administrator - London Oxford Street
Permanent · LONDON
BOOHOOMAN
Menswear Buyer
Permanent · MANCHESTER
PRIMARK
Business Analyst - Checkout Management Epos
Permanent · READING
PRIMARK
Business Analyst - Checkout Management Mpe
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Stratford (Westfield)
Permanent · London
LEVI'S
Keyholder - 30 Hours Per Week
Permanent · Norwich
L'OREAL GROUP
Prada Beauty Deputy Business Manager, 1.0, Harrods London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 15 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Account Manager - Boots - 30 Hours
Permanent · Berkshire
ESTÉE LAUDER
Clinique - Consultant - John Lewis - 13 Hours
Permanent · High Wycombe
AESOP
Retail Consultant | Aesop Piccadilly Arcade, London | Full Time
Permanent · London
TK MAXX
Security And Loss Prevention Advisor
Permanent · Preston
TJX EUROPE
Brand & Marketing Administrator
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor - Glasgow And Surrounding Area - Full-Time- Permanent
Permanent · Glasgow
TK MAXX
Loss Prevention Officer - Permanent - 2 x pt 20hrs Bedford Town
Permanent · Bedfordshire
FARFETCH
Senior Performance Marketing Executive (DACH Region) – Affiliates And Growth Partner Marketing
Permanent · LONDON
RALPH LAUREN
Sales Professional
Permanent · London
Ads
By
AFP-Relaxnews
Published
Dec 14, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Allbirds and Adidas release their first low-carbon performance running shoe

By
AFP-Relaxnews
Published
Dec 14, 2021

Eight months after presenting their low carbon footprint sneaker concept, Allbirds and Adidas are now offering it for sale. The highly anticipated shoe, with a carbon footprint of no more than 2.94 kg of CO2 equivalent, will go on sale, initially as a limited edition, on December 15.


This low-carbon footwear went from an experimental project to full-scale manufacturing in just eight months. It was in May 2020 that Allbirds and Adidas announced their partnership to try to create a running shoe with the lowest possible carbon footprint, and then a year later the two brands were able to present a prototype.

With one day to go before its release, the "FutureCraft.FootPrint" remains a low-carbon sneaker with a footprint of 2.94 kg of CO2 equivalent. For comparison, a study conducted in 2019 by the sustainable brand Veja showed that two of its leather models, including one also made from recycled bottles, had a carbon footprint of between 16.60 and 21.5 kg CO2 equivalent, compared to 5.63 kg CO2 equivalent for an organic cotton model. In other words, this new performance shoe is already breaking many records.

"FutureCraft.FootPrint is an important reminder that we can achieve more together than we can separately, especially when it comes to the race against climate change. It's been incredible to see this go from a simple yet far-fetched idea of the world's lowest carbon footprint running shoe to a product that consumers can get their hands on in just two years -- it's a testament to the power of collaboration in the face of a daunting challenge," said Tim Brown, co-founder and CEO of Allbirds.

Featuring a midsole made from Allbirds' organic sugarcane technology, the performance shoe was built using the tangram principle -- meaning that each component was designed to fit together like a tangram puzzle. The goal is to reduce waste, and by extension, carbon emissions.

The "FutureCraft.FootPrint" will be offered in a limited edition from December 15 from Adidas, at a price of €120. A second, larger-scale launch will follow in the spring of 2022.
 

Copyright © 2023 AFP-Relaxnews. All rights reserved.