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All Good Things plans 'up to 60' store openings across UK

Published
Dec 9, 2019
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A string of retail experts have high ambitions for a sustainable clothing chain, All Good Things, which has recently opened its first two stores in Birmingham and Bristol.


The brand opened its first store at Cribbs Causeway in October - The Mall at Cribbs Causeway


At a time when many fashion brands are struggling to justify having more than just a dozen strategically-located high street stores, All Good Things will grow to six locations next year. And there are plans to open ‘up to 60 sites’ over the next three to four years, according to The Daily Telegraph. 

If consumers continue to move towards more sustainable shopping preferences, the chain’s eco-conscious promise should fuel its growth. Described as a “place where beautiful fashion and great prices live together”, the brand sells unsold designer stock at reduced prices, helping divert waste from landfills. 

The clothes, from brands including American Vintage, DVF, Joseph, Jigsaw, The Kooples and Hush, are showcased alongside pieces from sustainable labels. And shoppers can also rent party or wedding looks thanks to a partnership with The Endless Wardrobe, an online clothes rental service.

All Good Things has garnered financial support from industry heavyweights including Charlie Atterton, the former boss of Jigsaw; Beth Butterwick, formerly chief executive officer at Karen Millen; and John Egan, ex-chief executive of Dune. 

Ben Barnett, CEO of TFG London, which owns Hobbs and Whistles, has joined as non-executive chairman and David Zeeman, co-founder of homeware brand Dassie Artisan, leads the project as CEO.

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