×
457
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
Advertisements

Alibaba inks AR Beauty deal with Perfect Corp.

Published
today Sep 24, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Chinese e-commerce giant Alibaba Group has announced a new global strategic partnership with Perfect Corp., which will see the AR beauty experience developer’s YouCam Makeup cosmetics try-on technology integrated into the Taobao and Tmall platforms.


The Chinese cosmetics market is expected to experience strong growth over the next few years - Photo: Perfect Corp.

 
The deal between the two companies seeks to increase consumer engagement and boost sales conversion on Alibaba’s Taobao and Tmall by offering customers the chance to digitally try on make-up products before buying them.
 
Perfect Corp.’s technology currently allows users to try on lipsticks, blush, eyeliner, eyelashes, eyeshadow and complete makeup looks.

“In the next three years, innovative technology will be the key to driving increased sales. Especially in the beauty industry, technology will bring the biggest change for young generations to purchase products,” said Mike Hu, general manager of Tmall FMCG at the Alibaba Group, in a release.
 
Founded by Alice Chang in 2015, Perfect Corp. has previously signed contracts with big-name beauty brands like Maybelline and major retailers such as Target. Its standalone YouCam Makeup app was named “Editors’ Choice” by Google Play last year and boasts over 750 million downloads around the world.
 
“China is one of the major markets in the beauty industry. The groundbreaking strategic partnership with Alibaba group has positioned Perfect Corp.’s Beauty SaaS solutions as the recognized solution for global brands in digital transformation,” explained Chang, who is also Perfect Corp.’s CEO.
 
Indeed, with the Chinese cosmetics market positioned for strong growth, it seems that the partnership between the two companies could not have come at a better time. According to data from GlobalData, sales of cosmetics and toiletries in China increased by 8% from $68.05 billion in 2017 to $73.52 billion in 2018, and this figure is expected to hit $100.30 billion by 2022.

Copyright © 2019 FashionNetwork.com All rights reserved.