×
6 989
Fashion Jobs
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
NEXT
Sales Manager - York Vangarde
Permanent · YORK
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
AVON
Indirect Procurement Junior Manager
Permanent · NORTHAMPTON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
HEAD OFFICE
Customer & Marketing Planning Manager – Technology
Permanent · LONDON
PRIMARK
Visual Merchandising Manager (Level 1)
Permanent · Cambridge
ALL SAINTS
Franchise Account Executive
Permanent · London
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
Ads
Published
Sep 24, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Alibaba inks AR Beauty deal with Perfect Corp.

Published
Sep 24, 2019

Chinese e-commerce giant Alibaba Group has announced a new global strategic partnership with Perfect Corp., which will see the AR beauty experience developer’s YouCam Makeup cosmetics try-on technology integrated into the Taobao and Tmall platforms.


The Chinese cosmetics market is expected to experience strong growth over the next few years - Photo: Perfect Corp.

 
The deal between the two companies seeks to increase consumer engagement and boost sales conversion on Alibaba’s Taobao and Tmall by offering customers the chance to digitally try on make-up products before buying them.
 
Perfect Corp.’s technology currently allows users to try on lipsticks, blush, eyeliner, eyelashes, eyeshadow and complete makeup looks.

“In the next three years, innovative technology will be the key to driving increased sales. Especially in the beauty industry, technology will bring the biggest change for young generations to purchase products,” said Mike Hu, general manager of Tmall FMCG at the Alibaba Group, in a release.
 
Founded by Alice Chang in 2015, Perfect Corp. has previously signed contracts with big-name beauty brands like Maybelline and major retailers such as Target. Its standalone YouCam Makeup app was named “Editors’ Choice” by Google Play last year and boasts over 750 million downloads around the world.
 
“China is one of the major markets in the beauty industry. The groundbreaking strategic partnership with Alibaba group has positioned Perfect Corp.’s Beauty SaaS solutions as the recognized solution for global brands in digital transformation,” explained Chang, who is also Perfect Corp.’s CEO.
 
Indeed, with the Chinese cosmetics market positioned for strong growth, it seems that the partnership between the two companies could not have come at a better time. According to data from GlobalData, sales of cosmetics and toiletries in China increased by 8% from $68.05 billion in 2017 to $73.52 billion in 2018, and this figure is expected to hit $100.30 billion by 2022.

Copyright © 2022 FashionNetwork.com All rights reserved.