×
1 868
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Published
Nov 25, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Alexander McQueen introduces seamless omnichannel strategy

Published
Nov 25, 2020

Alexander McQueen has embarked on a new omnichannel strategy having spent the last two years (and especially the last few months) preparing its stores for the new seamless physical-to-digital world.


Alexander McQueen


The strategy was accelerated when it launched its own integrated platform in July, following the conversion of 11 global flagships throughout the US, EMEA, APAC and Japan to fully omni-ready stores.

The seamless integration “emphasises the consistent vision which has been rolled out in all key markets, highlighting the omnichannel initiative, an important approach recently launched which helps link our e-commerce with our bricks and mortar stores, providing an improved, seamless service for our clients”, it said.

“Adopting new technologies, these stores have taken steps to bridge online and offline capabilities, allowing local clients to be served in new innovative ways, regardless of channel,” it added.

In December 2018, the house opened its London Old Bond Street flagship store introducing an entirely new retail approach for the house conceived by McQueen creative director, Sarah Burton. Since then, the concept has been strategically extended across all regions, with new store openings in key cities with strong local clientele and regional tourism.

Across the estate, in keeping with the core values of the house, stores principally feature natural materials – wood on floors, ceilings and walls, granite and onyx sculptures in place of more conventional display tables.

Populated by McQueen-clad mannequins that can be seen up close and from all sides, “the store invites visitors on a fully immersive journey into an instantly recognisable world, echoing the storytelling approach central to the Alexander McQueen name”.

New concept stores have now opened in Hong Kong, Singapore, Shanghai, Beijing, Guangzhou, Seoul, Tokyo, Bangkok, Melbourne, Dubai, Las Vegas, Miami, New York, Milan, Florence and Monaco.

“When you think about McQueen, you think about a creative experience, an emotion, a feeling - and that is exactly what our new stores represent”, said Emmanuel Gintzburger, CEO of Alexander McQueen.

“For us the store is a physical interpretation of that experience and also an extension of our world, perfectly reflecting the mood of both the show and its narrative”.

Copyright © 2021 FashionNetwork.com All rights reserved.