Alex Scott named as Reiss brand ambassador
It comes as the company continues to focus on its more vibrant colour palette this season with its ‘Every Moment is an Occasion’ AW22 campaign.
Celebrating London’s "intimate moments”, the campaign showcases the palette “and inspires the wearer to live confidently”. Reiss said that this approach is “synonymous with Alex, her history, and her own personal style”. Scott said she’s a long-time Riess fan and also tends to choose vibrant colours balanced with the more classic tones for which Reiss was previously known.
“I love wearing sharp, tailored silhouettes and giving them an edge with modern touches, so the partnership is the perfect fit,” she said.
Scott first came to public attention as a footballer and has since forged a successful career as a broadcaster, charity advocate and most recently, a best-selling author. She’s been a strong advocate for women’s football and has also spoken out on racial discrimination, and gender bias.
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