Aimé Leon Dore to open first store abroad in London
Cult New York City-based fashion and lifestyle label Aimé Leon Dore opened on Friday its first international store in London's Soho neighborhood, marking the brand's second brick-and-mortar location.
Located at 32 Broadwick St., the two-story London flagship store merges street style with a retro chic feel that remains elegant. Part retail space, part lounge, the location houses a cafe, complete with vintage artwork and retro furniture. Finally, there’s even a record room with an extensive vinyl collection.
Teddy Santis founded Aimé Leon Dore in 2014 and has since established the brand’s original Mulberry Street flagship store as an essential New York address. In August 2021, Santis was also appointed creative director of New Balance’s Made in USA line.
The store opening coincides with the launch of Aimé Leon Dore's latest New Balance collaboration. The brand has also previously collaborated with the likes of Kith, Puma, Timberland, Woolrich, Paraboot, New Era, Clarks and Porsche.
In January, LVMH Luxury Ventures took a minority stake in Aimé Leon Dore for an undisclosed sum. The investment firm has a history of taking minority stakes in emerging brands with future potential.
LVMH Luxury Ventures roster of brands, includes Hodinkee watches, the Stadium Goods marketplace and Gabriela Hearst, among others.
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