After Delhi flagship opening, Almost Gods seeks UK store site
New Delhi-based independent streetwear brand Almost Gods is on the hunt for a UK store with the company targeting London as its first stop in Britain.
The company told Fashionnetwork.com that it’s looking for locations in the Soho and Mayfair areas of the West End and hopes to sign a lease this year.
It will also showcase its offer to the UK and European market during fashion week in June.
The expansion plans come shortly after the brand opened its debut flagship store in Delhi, in a 400 sq ft stone-carved space “inspired by the Nabatean architecture of Petra, Jordan”.
It’s certainly an eye-catching location with the store featuring a giant griffin in mid-flight bursting out of the rocky walls, Inside, we also see the continuation of Nabatean architectural design elements like wall carvings and stacked rock structures throughout.
The Broken Column at Ephesus in Turkey was another source of inspiration for the columns flanking the griffin.
The store — at 32nd Avenue Milestone, Gurgaon, Sector 15 — took five months to put together with a life-sized mock-up created out of polystyrene, inclusive of moulds for each separate element from the body of the griffin, wings, columns, and broken niches.
The store also has a patio space for events, installations, live performances and showcases.
“The big plan for Almost Gods is to have a vibrant community across the globe. We’re excited about the growing awareness within the UK and European markets and the warmth with which the last collection was received. We’d love to open a retail space within the UK soon”, said CEO Dhruv Khurana.
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