×
401
Fashion Jobs
GAP
Assistant Visual Manager - Bluewater
Permanent · Kent
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Bareminerals Account Manager - Debenhams, Bury (37.5)
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Business Manager - Debenhams, Liverpool (37.5)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
UNDERGROUND
PR Showroom And Social Media Internship
Internship · LONDON
UNDERGROUND
Music Content Internship
Internship · LONDON
FOREO
Senior Creative PR Storyteller
Permanent · London
SUITEX INTERNATIONAL MILANO SRL
Store Manager Luxury
Permanent · LONDON
YUGEN
Social Media & Creative Content Intern
Internship · LONDON
GAP
Sales Associate - Canary Wharf (12 Hours)
Permanent · LONDON
GAP
Senior Sales Associate - o2
Permanent · LONDON
GAP
Sales Associate - Canary Wharf (32 Hours)
Permanent · London
GAP
Sales Associate - Edinburgh 2 (12 Hours)
Permanent · Edinburgh
GAP
Operations Associate - Cheshire Oaks (16 Hours)
Permanent · Birkenhead
GAP
Sales Associate - Stratford
Permanent · London
GAP
Floor Manager - Gap k/b Wandsworth
Permanent · London
GAP
Floor Manager - Tunbridge Wells
Permanent · Royal Tunbridge Wells
GAP
Assistant Manager - Hatfield
Permanent · Hatfield
GAP
Sales Associate - Gretna (12 Hours)
Permanent · Gretna Green
GAP
Floor Manager - Gloucester Quays (40 Hours)
Permanent · Gloucester

After bringing Birmingham to standstill, Morphe plans Liverpool One opening

Published
Feb 18, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

While the opening of new brand stores is far less newsworthy when it’s the second, third or fourth location rather than the debut store, given that the latest planned opening we’ve heard about is from Morphe Cosmetics, it’s undeniably interesting.


Morphe will open at Liverpool One this year


Morphe is the brand that managed to bring central Birmingham to a total standstill just a few weeks ago at its second UK opening as blogger James Charles proved even more of a draw than expected. Given the huge crowds that turned out for that particular ribbon-cutting, it would perhaps be foolish to ignore news of its plans to open in Liverpool.

The company will open at Grosvenor Europe’s Liverpool One this summer with its debut on Paradise Street being its first North West location following its stores at the Bullring Birmingham and Westfield Stratford City in London.

The 3,000 sq ft Liverpool flagship will offer Morphe’s full range of professional-grade make up and brushes.

The brand has built a huge fanbase via its links to bloggers and its deft exploitation of the publicity opportunities that social media offers. It currently has 9.3 million followers on Instagram. 
 
Mark Spillman, Morphe General Manager EMEA, said: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool One’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
 
And Alison Clegg, Director, Asset Management, Grosvenor Europe, added that the brand is a good fit for the shopping mall, as well as adding “something new to our offer”.

Whether the opening in the summer manages to bring Liverpool to a standstill as it did Birmingham we won’t know for a while, but we have to issue that the brand will plan something big as it has a lot to live u to after that Birmingham spectacular.

Other brands that have opened at Liverpool One recently include H&M’s Arket, & Other Stories, and COS, plus Armani Exchange, Footlocker (with its largest global store).

Copyright © 2020 FashionNetwork.com All rights reserved.