×
224
Fashion Jobs
LEVI'S
Key Account Manager
Permanent · London
TOMASZ DONOCIK
Digital Marketing And Sales Coordinator
Permanent · LONDON
PYOU
Wholesale Business Developer/Sales Manager
Permanent · LONDON
SHISEIDO
Demand Planner
Permanent · London
SHISEIDO
Commercial Finance Analyst
Permanent · London
SHISEIDO
Bareminerals Account Manager - bt2, Blanchardstown
Permanent · Chappaqua
SHISEIDO
Bareminerals Account Manager - Moores, Colearine
Permanent · Coleraine
SHISEIDO
Group Business Analyst
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
RENÉ SCHEIBENBAUER
Studio Assistant Placement
Internship · LONDON
LEVI'S
Sales Stylist London o2 Arena 16 Hours
Permanent · London
HUGO BOSS
Assistant Store Manager - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - Southampton
Permanent · Southampton
HUGO BOSS
Sales Associate - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Brand Specialist - Birmingham Bullring
Permanent · Birmingham
HUGO BOSS
Assistant Store Manager - Bicester
Permanent · Oxford
HUGO BOSS
Assistant Store Manager - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Supervisor - Milton Keynes
Permanent · Milton Keynes
HUGO BOSS
Brand Specialist - New Cathedral Street, Manchester
Permanent · Manchester
CLERGERIE
Assistant Store Manager (Walton Street)
Permanent · LONDON
MAJE
Sales Assistant, Full Time - Selfridges, London
Permanent · LONDRES
By
AFP-Relaxnews
Published
Jun 28, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Afound, H&M's new outlet fashion store, expands in Europe

By
AFP-Relaxnews
Published
Jun 28, 2019

The H&M Group is bringing ‘Afound', its discount fashion brand, to the Netherlands.




The Swedish fashion conglomerate is launching the concept outlet store and marketplace in the country later this year, it has announced, with a digital marketplace planned for fall. 

"The Netherlands is an exciting market for us to enter, where we believe we have the opportunity to fill a favorable position," said Joanna Hummel, Managing Director, Afound, in a statement. "The Dutch customer is an astute customer. And one we believe will warmly welcome our concept of offering really good deals on products that are already produced -- such as overstock, in our marketplace."

Afound, which was first launched last June in Sweden, aims to encourage a circular fashion economy by providing clothes, shoes and lifestyle products from hundreds of well-known brands for women, men and children at affordable prices. It features fashion pieces from the group's own brands (which include H&M, COS, Weekday, Cheap Monday, Monki and & Other Stories) in addition to external labels.

The brand now counts multiple physical stores in Sweden, as well as an online presence -- and the Netherlands launch is the first step in its long-term European strategy.

Afound is one of several efforts currently being launched by major fashion companies to encourage a more sustainable and circular apparel industry, in a bid to cut down on waste and cater to increasingly conscientious consumers. April saw the H&M brand & Other Stories launch a secondhand clothing initiative in partnership with the online platform Sellpy in Sweden, while the luxury online fashion retailer Farfetch unveiled ‘Farfetch Second Life', a service allowing shoppers to use pre-loved designer bags as a way to earn store credit. This month, the high-end retailer Net-a-Porter launched Net Sustain, an in-site platform for consumers looking for ethically made clothes and accessories.
 

Copyright © 2021 AFP-Relaxnews. All rights reserved.