×
4 005
Fashion Jobs
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
NEXT
Operations Manager - Liverpool Aintree Retail Park
Permanent · LIVERPOOL
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Published
Aug 30, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas unveils football kits for national teams at 2022's World Cup

Published
Aug 30, 2022

With the men’s football World Cup kicking off in November in Qatar, Adidas has become the first manufacturer to present new home and away kits for five participants -- Argentina, Germany, Japan, Mexico and Spain.


Adidas' new World Cup 2022 kit for Spain team


Creating kits for teams competing in the world’s biggest sporting event, adidas described each as a “canvas for creativity, and an opportunity to capture and express the spirit of each nation with design features influenced by key cultural touchpoints”.

These range from the ancient civilisations and Mixtec art of Mexico celebrated in the nation’s away jersey to the origami crow inspiring Japan’s home kit.

With each new kit, Adidas said performance and sustainability were the top priorities, alongside a consistent design approach taken across the kits that “showcases both creativity and iconic simplicity, enabling players to be the best versions of themselves on the pitch, with each jersey coming in a slim fit". 

All the kits are produced using 100% recycled polyester, continuing Adidas’ ongoing commitment to help end plastic waste. The breathable pieces also contain 50% Parley Ocean Plastic “intercepted on remote islands, beaches, coastal communities, and shorelines preventing it from polluting our oceans”.

They also include lightweight, heat-applied details, constructed using materials and textures to help keep players feeling cool and comfortable.

Dynamic colour spectrums represent each unique national identity, with progressive graphics inspired by the future”, Adidas added.

Jürgen Rank, Senior Design Director Football at Adidas, said: “When we design national team kits for tournaments as big as the Fifa World Cup, we always keep in mind that these designs will become a part of legendary footballing history.”

“For us it’s crucial first and foremost to create kits that equip the world’s greatest footballing athletes with performance-led apparel that helps them unlock their highest level of play, while at the same time always featuring unique and unforgettably iconic designs that are bold, eye-catching and create a true sense of excitement amongst fans all across the globe.” 

And with replica kits a massive part of each producer's sales numbers, these five nations' shirts are allready available to purchase exclusively via adidas.com federation kits and in its retail stores.

Copyright © 2023 FashionNetwork.com All rights reserved.