×
4 520
Fashion Jobs
TK MAXX
Security And Loss Prevention Advisor
Permanent · Preston
TJX EUROPE
Brand & Marketing Administrator
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor - Glasgow And Surrounding Area - Full-Time- Permanent
Permanent · Glasgow
TK MAXX
Loss Prevention Officer - Permanent - 2 x pt 20hrs Bedford Town
Permanent · Bedfordshire
FARFETCH
Senior Performance Marketing Executive (DACH Region) – Affiliates And Growth Partner Marketing
Permanent · LONDON
RALPH LAUREN
Sales Professional
Permanent · London
RALPH LAUREN
Sales Professional
Permanent · London
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Shepherd’s Bush (Westfield)
Permanent · London
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Trafford
Permanent · Manchester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Princesshay
Permanent · Exeter
MULBERRY
Warehouse Team Leader
Permanent · SHEPTON MALLET
MULBERRY
Senior Retail Operations Manager UK & Emea
Permanent · LONDON
H&M
Security Guard
Permanent · MILTON KEYNES
LOVISA
Regional Manager
Permanent ·
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · HALIFAX
FRASERS GROUP
Logistics Project Manager
Permanent · SHIREBROOK
FARFETCH
Service Desk Analyst
Permanent · LONDON
MULBERRY
Lawyer
Permanent · CHILCOMPTON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
HARVEY NICHOLS
Brand Consultant - Marcolin - 20 Hours
Permanent · LONDON
DIESEL
Keyholder
Permanent · DARTFORD
Ads
Published
Apr 20, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas launches documentary-style video campaign starring Beyoncé

Published
Apr 20, 2021

Adidas has unveiled the evolution of its long-standing brand attitude Impossible Is Nothing via a new campaign starring Beyoncé, among others.


 



It said the campaign “is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives”.

It’s told in the documentary style of home footage as a series that “provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives”.

It said that Beyoncé “saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people”.

Other stars of the campaign include Siya Kolisi, the first Black captain of the South African Rugby team, who “saw the possibilities to lead his nation to victory at the 2019 World Cup, securing a win that stretched beyond the rugby pitch of Japan and touched the lives — and hearts — of all fellow South Africans”. 

There’s also Tifanny Abreu, the first trans woman to play in the Brazilian Volleyball Superliga, who “saw possibilities to return to the court after five years away, and more importantly to inspire us all to embrace our own identities and live out who we are with courage and authenticity”.

Importantly too, Adidas said that several of the films explore what the whole attitude around Impossible is Nothing means for innovative design, “reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch”.

Impossible is Nothing is more than a campaign – it’s our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport,” Brian Grevy, Executive Board Member, Global Brands, stressed. “This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people”.

The episodic content series kicks off on April 19, with new stories dropping throughout the spring into summer seasons.

Copyright © 2023 FashionNetwork.com All rights reserved.