Ad agency Anomaly invests in Lyst

By

Barbara Santamaria

Published
May 16, 2016

Anomaly, the agency behind Lyst’s inaugural advertising campaign, has announced the acquisition of a stake in the online fashion retailer.

Financial details of the deal were not disclosed, however the agency with offices in New York, Toronto and London said it entered into a “long-term business partnership” with Lyst.

As part of the deal, the company will cease to charge the retailer fees for its creative service.

Other Anomaly clients include Converse, Nike, P&G and Unilever.

Carl Johnson, Anomaly Founding Partner and Global CEO, said: "We believe in the leadership, the business and the potential for significant growth at Lyst. We also believe in ourselves. This is an exciting and appropriate deal structure for the changed times we all live in."

"We win, they win. We lose, they lose. It's as simple and powerful as that,” said Lyst CEO and Founder Chris Morton.

The e-commerce platform began working with Anomaly at the end of last year, resulting in an inaugural multi-channel campaign featuring tongue-in-cheek headlines highlighting popular Lyst searches.