Acai grows strongly, plans further expansion
After seeing impressive growth last year, UK women’s outdoor-wear label Acai intends to build on that the momentum in 2022.
Having doubled its business in the 12 months to October 2021, followed by a record-breaking November, Acai’s initiatives include international expansion into Germany in its first quarter, and product expansion with a target to double its business yet again.
Supported by a “large investment in resources”, the company said it grew its workforce from a team of four to 17 in the year to December while currently recruiting for a further three positions. Acai also invested in new office space and “innovative fulfilment systems” to meet the future demand.
Neil Mahon, chief operations officer said: “We have invested in the latest technology to manage our full cycle of purchase, sales, finance & fulfilment for the next five years. This significant investment, alongside our recent move into purpose-built office and warehouse space will support our fast-growing domestic market and provide the platform to launch our brand internationally.”
Led by co-founder and creative director Kasia Bromley and husband Joe, the six-year-old brand “is designed by women and for women, to produce high performance, technical gear that exudes style and confidence”.
Initially known for its signature Skinny Outdoor Trousers, Acai has since expanded its offer to include a range of performance shorts, jeans, T-shirts, sweaters and accessories “designed to flatter the female form”.
Kasia Bromley said: “We have been able to support over 70,000 women to get outdoors and enjoy the health benefits of doing so. Our mission is to inspire and help women feel confident when they are ‘outdoorsing’ and I look forward to sharing this message further as Acai grows and we increase our range further this year.”
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