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Published
Dec 29, 2014
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Abercrombie & Fitch heading to Mexico

Published
Dec 29, 2014

The first Hollister and Abercrombie & Fitch stores should appear in Mexico in the first quarter of 2015. The American group is notably heading to Mexico City, Guadalajara, Cancun and Playa Del Carmen.

Photo: Abercrombie & Fitch - Abercrombie & Fitch


Even though the opening of the Latin American markets falls in line with the American group's international strategy, it is the first time that this strategy means a franchise agreement.

A&F's management team has indeed decided to trust a local partner to develop the brand in Mexico. The Americans are working with Grupo Axo, which is none other than a partner of Tommy Hilfiger, Emporio Armani, Coach and Guess.
 

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