10 Corso Como appoints Gianluca Borghi as director
10 Corso Como has announced the arrival of a new general manager. The famous Milanese location, founded in 1991 by Carla Sozzani and bought by entrepreneur Tiziana Fausti in 2020, has just appointed Gianluca Borghi, who previously worked for the Swiss luxury group Richemont, as its CEO.
The Italian manager, who has experience in the high-end and retail sectors, is also taking over the management of Holding Exor, the parent company of Tiziana Fausti's many activities, including the multi-brand store of the same name. Located in the heart of Bergamo, the store covers more than 1,000 square metres and distributes major luxury brands.
With his international experience and omnichannel approach, the new manager, who has been in post since May, "will focus on the strategic development and enhancement of the 10 Corso Como brand worldwide," said the company in a statement. For the past year, the brand has been expanding its network through pop-up stores in Milan and seaside resorts, and enriching its offer through multiple collaborations and new product categories.
"Finding the right manager to work with to guide 10 Corso Como through its own strategic development path for the future has been a key objective in recent times and we are delighted that Gianluca Borghi has accepted this new challenge," says the brand's president, Tiziana Fausti.
To support the new expansion phase of the Milanese concept store, the group has taken the necessary steps to recruit a manager of great stature. With a degree in clinical psychology and an MBA from Milan's SDA Bocconi business school, Fausti has a proven track record in the world of luxury, having worked for Italian department stores Rinascente and then as a sales manager for Gucci, Boucheron and Pomellato.
In 2012, he joined the Richemont group's Montblanc label, where he held various positions of responsibility until moving to New York in 2018 to take on the role of vice-president in charge of retail sales in North America.
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