Diesel Parfums has tapped actor Boyd Holbrook to be the new face of its men's fragrance line.

To be launched in August, Diesel's latest men's fragrance will be fronted by the Kentucky-born actor whose film credits include "Gone Girl," "A Walk among Tombstones," "Weightless" and "Skeleton Twins."

He was recently seen in "The Free World" opposite Elisabeth Moss and is set to star as the main villain in the next Wolverine installment.

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He is also an avid sculptor and his work is exhibited in galleries such as the Rare Gallery in New York.