×
7 007
Fashion Jobs
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
NEXT
Sales Manager - York Vangarde
Permanent · YORK
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
AVON
Indirect Procurement Junior Manager
Permanent · NORTHAMPTON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
HEAD OFFICE
Customer & Marketing Planning Manager – Technology
Permanent · LONDON
PRIMARK
Visual Merchandising Manager (Level 1)
Permanent · Cambridge
ALL SAINTS
Franchise Account Executive
Permanent · London
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
FRASERS GROUP
Office Manager
Permanent · LONDON
Ads
Published
Mar 26, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

‘Vanity sizing’ fuelling obesity, report says

Published
Mar 26, 2019

Altering size labels to encourage sales is fuelling obesity and causing women to think they are slimmer and healthier than they really are, campaigners have said as new research revealed massive disparity in sizing across high street stores.



The use of ‘vanity sizing’, when clothes are labelled with sizes smaller than the actual cut, is also underlining a lack of consistency when it comes to sizing, leaving shoppers feeling confused and frustrated.

Research published by The Times found that some size 10 skirts and dresses from high street retailers have a waistline of 32 inches - which is considered a size 16.

The issue could be making shoppers underestimate their own size and the importance of staying active, Tam Fry, chairman of the National Obesity Forum said.

“Regrettably vanity sizing has been in vogue for some time as manufacturers and retailers fight to keep their customers happy. The tragedy is that it works, with millions of women still fooled into believing they are keeping their shape when they are not,” he explained.

“Statistics show that some 60 per cent are no longer a healthy weight and though the sizing ploy may help their self-esteem in the shop, it does nothing to help their long-term health.”

Eight fashion brands including Zara, H&M, Topshop, Marks & Spencer, Whistles and Miss Selfridge were included in the study.

Whilst the British Standards Institution has provided guides to standardise sizing, brands are under no legal requirement to comply.

A spokeswoman for the BSI said: "Many retailers size their clothes according to their customer base. People prefer to fit into a 12 than a 14 so retailers like to please. As body sizes have got bigger so have dress sizes.”

Copyright © 2022 FashionNetwork.com All rights reserved.