Sep 25, 2012
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The GDS launches 'Shoes Contacts'

Sep 25, 2012

This fall the Düsseldorf GDS shoe trade show will launch the Shoes-Contacts web portal. Developed in collaboration with M2b, the website's mission is to connect brands, distributors and agents as well as give them access to a database of footwear retailers. "Every day on the show floor we hear: 'Do you by chance know someone who ...Didn't you know that ...,' said Kirstin Deutelmoser, in charge of GDS at Messe Düsseldorf. 

United Nude catwalk at the last GDS. Photo Messe Düsseldorf, Constanze Tillmann

M2b, initially a consulting company, has since specialized in such networking sites over the past six years. It already operates 3 contact portals in German and English that link up manufacturers, agents and distributors in the sportswear, lighting and furniture industries. "The web portal for footwear will be operational in mid-November. The objective is to create contacts but also offer access to a database of retailers," said Michael Plank, CEO of M2b. 

Initially Shoes-Contacts will go after the German, Swiss, Belgian, Austrian, Dutch and Polish markets, which also happen to be the target companies of the bricks-and-mortar GDS trade show in Düsseldorf. But the goal is to expand quickly through all of Europe.

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