×
181
Fashion Jobs
FREEDOM PEOPLE
PR Manager
Permanent · LONDON
FREEDOM PEOPLE
Marketing Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Operations Manager
Permanent · LONDON
HAYS RECRUIMENT
Wholesale Fashion Account Executive
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Production Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Creative Director - Multi-Brand Concept Store
Permanent · LONDON
TOO FACED
Too Faced - Business Manager 30Hrs - John Lewis Brent Cross
Permanent · LONDON
LONE DESIGN CLUB
Graphic Design And Social Media Internship
Internship · LONDON
STUDENT AMBASSADORS
Student Ambassadors - Global
Internship · LONDON
SOCIAL MEDIA MARKETING - INSTAGRAM
Social Media Intern - Remote Role
Internship · LONDON
THORNAE- FMC
Fashion Marketing/Sales Internship Consultant
Internship · LONDON
CLAUDIE PIERLOT
Coordinateur (Rice) Retail & RH - UK & Irlande - Stage H/F
Internship · LONDON
LONDON ORGANIC PR
Social Media Intern - Twitter
Internship · LONDON
LONDON ORGANIC PR
Social Media Intern - Facebook
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern - Menswear (June - December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern – Paul Smith Collection, Womenswear (June – December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Design Studio Intern – ps by Paul Smith, Womenswear (June – December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Print And Textile Design Studio Intern (June - December 2020)
Internship · LONDON
PAUL SMITH
Part-Time Wholesale Ecommerce Support Intern (June - December 2020)
Internship · LONDON
REJINA PYO
Accessories Design And Development Manager
Permanent · LONDON
SOPHIE ANDERSON
Internship (Marketing, PR & Admin)
Internship · LONDON

​Sweaty Betty sales surge as digital and international strategy pay off

Published
Oct 1, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gym-to-street apparel specialist Sweaty Betty is continuing to ride the fitness and athleisure wave with profits in the year to December rising on the back of higher sales.


Sweaty Betty


The company, which has expanded successfully abroad, saw its revenues rising 20.6% to £47.9 million and like-for-like sales rose 6%. However, despite surging as much as 160%, its profit remains relatively small with a rise to £1.3 million in pre-tax earnings.

The company, which was founded in Notting Hill by Simon Norton-Hill (currently CEO) and creative chief Tamara Norton-Hill, opened five UK stores in the year. But it has also been focused on ramping up its digital offer to drive its share of online sales higher, as well as getting the brand into key retailers around the world. It recently signed a deal to get the product into 25 Nordstrom stores in the US.

In 2017, the UK accounted for 87% of its sales, which was down from 89% the year earlier as that international focus started to yield results. Meanwhile the US accounted for a significant 11%, up from 9% in 2016, and the rest of the world was just 2%, but was still double the prior year’s figure.

The company is 20 years old this year, having been founded as an antidote to the lack of female-focused fashionable workout gear available in the late 1990s.

Copyright © 2020 FashionNetwork.com All rights reserved.