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Published
Feb 14, 2016
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​Rimmel London taps celebrity makeup artist Jo Baker

Published
Feb 14, 2016

Top-selling British cosmetics brand Rimmel London announced celebrity makeup artist Jo Baker is to join its ranks as its official artist in residence. Baker, who was Usher’s personal makeup artist in 2003, will teach the brand’s fans how to get the Rimmel signature look.


Jo Baker - Rimmel


“Getting to work with Rimmel London is incredibly exciting,” said Baker. Beginning her career at 19, the makeup artist has worked on fashion week shows in London and Paris, and created looks for InStyle, Celine and LVMH.

Baker’s work has featured in magazines such as Italian Vogue, Elle, Teen Vogue, W Magazine, Harper’s Bazaar and Marie Claire, and she has worked with celebrities like Cindy Crawford, Emily Ratajkowski, Natalie Dormer, Emmy Rossum, Salma Hayek and Teresa Palmer.

Together with the resident makeup team, Jo Baker will continue to promote the brand’s London-inspired beauty offering.

“I’m a London girl myself, so to be playing such a large role in bringing the London Look to the world is a huge honor. To me, London has always been the most inspirational city—it’s got such an eclectic, distinctive vibe to it.”

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