& Other Stories opens Liverpool One store

& Other Stories, H&M’s directional womenswear brand has opened the doors of its new North West flagship store at Liverpool One.

This is one of two regional stores that the brand is opening in the UK this year as it expands its presence across the country. Created in 2010, & Other Stories has also stores in London, Leeds and Oxford.

Joining its sister brands Arket and Cos at Liverpool One, & Other Stories has opened a 5,500-square-foot space designed by an in-house team to showcase the full product line including clothing, accessories, bags, jewellery, beauty products and shoes.

Commenting on the launch, Alison Clegg, director of asset management at Grosvenor Europe, added: “& Other Stories joins the premium H&M group brands, Arket and COS at Liverpool One. This leading fashion house is a brilliant addition that re-affirms the reputation of Liverpool One’s retail mix as one of the strongest in the UK.”

The opening has taken place just in time for Black Friday, when scores of shoppers are expected to visit shopping centres and go online in search for bargains. Britons are expected to spend thousands of pounds during the annual sales event, which kicks off the start of the Christmas shopping season.

& Other Stories opens Liverpool One store

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