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Published
Jul 18, 2017
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& Other Stories is latest retailer to sign up for King’s Cross

Published
Jul 18, 2017

& Other Stories is the latest major fashion brand to announce plans to join the growing King’s Cross retail scene. The H&M brand will open the new location in autumn 2017.


& Other Stories belongs to H&M Group - & Other Stories


This will be & Other Stories’ fifth store in London and will be located on King’s Boulevard. Customers can expect to find a diverse selection of accessories, stationery, bags, jewellery, beauty products, shoes and ready-to-wear collections at the new store.

The announcement forms part of a wave of retailers taking up space in King’s Cross. These include Nike Central, which unveiled its new concept in the area last year, as well as Jigsaw, Carhartt WIP and 18montrose – all due to open new stores shortly.

Annual footfall on King’s Boulevard, where & Other Stories will open, is estimated at 18 million people by 2019. Autumn 2018 will also see the opening of the main concentration of retail at King’s Cross, Coal Drops Yard – London’s newest shopping destination – 100,000 sq ft for up to 65 shops and a major restaurant, all together in historic former industrial buildings reinvented by Heatherwick Studio.

“We’re thrilled to have found a great location in the King’s Cross neighbourhood. There’s a very creative atmosphere here with Central Saint Martins just around the corner, making us feel right at home. We can’t wait to open our doors this autumn,” said Samuel Fernström, Managing Director for & Other Stories. 

Craig White, Project Director, Argent, added: “The retail evolution at King’s Cross is continuing at pace and the addition of & Other Stories joining Jigsaw and Carhartt WIP on King’s Boulevard later this year, is exciting news for shoppers who will be treated to influential brands with fresh approaches to visual merchandizing innovation, handpicked to bring the very best in fashion and lifestyle to the area.”

& Other Stories has also stores on Regent Street, Oxford Street, King’s Road and in Covent Garden.

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