×
3 312
Fashion Jobs
AESOP
Retail Consultant | Aesop Stockbridge, Edinburgh | Part Time
Permanent · Edinburgh
TK MAXX
tk Maxx - Loss Prevention Officer - Full Time - Twickenham
Permanent · London
TK MAXX
tk Maxx - Loss Prevention Officer - Full Time - Dagenham
Permanent · Dagenham
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, George Street
Permanent · Edinburgh
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Braehead
Permanent · Renfrew
DR. MARTENS
Vat And Compliance Accountant
Permanent · LONDON
AESOP
Retail Consultant | Aesop Covent Garden, London | Part Time
Permanent · London
SELFRIDGES
Personal Shopping Consultant
Permanent · MANCHESTER
SELFRIDGES
Personal Shopping Consultant- Mandarin, Cantonese or Thai Speaking
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador- Part Time
Permanent · MANCHESTER
CLARKS
Senior Treasury Finance Manager
Permanent ·
JOHN LEWIS
Loss Prevention Partner
Permanent · HIGH WYCOMBE
JOHN LEWIS
Loss Prevention Partner
Permanent · HORSHAM
JOHN LEWIS
Loss Prevention Partner
Permanent · OXFORD
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
BOOHOO GROUP
Warehouse Operative 06.00 - 14.00
Permanent · CRICK
BOOHOO GROUP
Warehouse Operative - t2p Only
Permanent · CRICK
BOOHOO GROUP
Warehouse Operative 18.00 - 02.00
Permanent · CRICK
NEXT
Delivery Coordinator - Bristol Imperial Park
Permanent · BRISTOL
NEXT
Delivery Coordinator - Newton Abbot
Permanent · KINGSTEIGNTON
NEXT
Sales Coordinator - Torquay
Permanent · TORQUAY
NEXT
Delivery Coordinator - Torquay
Permanent · TORQUAY
Ads
Published
Jan 27, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

​My Money Time wants to help brands target the sport practitioners community

Published
Jan 27, 2016

My Money Time, or how to earn cash for each mile you run. The app was launched at ISPO, the sport industry trade show ending on 27th January, and is designed to simply 'remunerate' sport practitioners for their improvements or their regular practice.

Andy Gugenheimer


"The app connects to sport practitioners' profiles on existing networks such as Runtastic, Run keeper, Under Armour Connected fitness, mapmyfitness, Polar etc., and it turns sport performance into purchase vouchers with partner brands," said Andy Gugenheimer, the app's creator and a  man well-known by industry managers through his recruitment consulting company, AG Sport Consulting.

In practical terms: a runner runs for 5 miles and earns a corresponding amount in euro, and so on until the value of the purchase voucher is reached and the runner is urged to buy the product. Brands decide on the value of the purchase vouchers attributed to each model offered to participants. Depending on the products and on industry margins, this could eventually mean discounts between 10% and 30%.

Oakley, Adidas, Reebok, Quiksilver, Roxy, The North Face, Burton and Lolë have already signed up, as well as French sports daily L'Équipe. Andy Gugenheimer's objective is actually to select one brand for each type of sport.

My Money Time can generate website traffic and allows models selected by each brand to be put under the spotlight. Some brands are also envisaging purchase vouchers to be used in-store. The app was launched in English, German and French,  targeting Europe and the USA, where it is looking to sign up 200,000 subscribers in a short while.

Copyright © 2023 FashionNetwork.com All rights reserved.