Lockdown learning: M&S opens archive to help with school education
M&S has launched a series of online learning resources – including fashion and business studies – for parents, carers and teachers of primary- and secondary-aged children to download at home as schools across the UK remain closed.
As well as doing good, it's a key way to keep the M&S name in front of consumers while stores are closed and to create a feel-good aura around the retailer.
Created by the M&S Company Archive, four digital resources “bring to life” M&S’s “heritage in leading on quality, innovation and service”, teaching topics including the science behind textiles, the process of designing packaging and delivering for customers as a business and the history of food.
The resources feature short films, printable worksheets and “fun, practical tasks, from pitching business ideas to creating food packaging to inventing garments of the future”.
The resources also aim to support skills in maths, science, art and design, and business studies and have been developed by education experts in collaboration with teachers and home-schooling coordinators for Key Stages 1 to 4.
Caroline Bunce, Education & Outreach officer at M&S Company Archive, said: “As schools remain closed, we know families and teachers are looking for more ways to help kids learn at home, and that’s why we’ve teamed up with experts to create a new fully digital programme that brings our rich history of innovation and product design and development to life through fun educational videos, interactive packs and activity sheets.”
The M&S Company Archive is home to over 71,000 items, dating from 1884 to the present day. For almost 10 years, the Archive has been running educational programmes for schools at its exhibition. However, in response to the pandemic, the Archive accelerated its plans to launch a full digital offering to extend its learning to children's homes.
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