Dec 1, 2015
(RED) kicks off Giving Tuesday with new fashion collaborations and its inaugural 'shopathon'
Dec 1, 2015
(RED) is launching its first ever "Shopathon" Tuesday, in honor of World AIDS Day and Giving Tuesday.
The official shopping extravaganza includes the launch of limited edition pieces and the chance to win celebrity prizes with stars including Kim Kardashian, Meryl Streep and Snoop Dogg.
(RED) has teamed up with online shopping destination Gilt for the Shopathon campaign, and the company will be selling more than 100 stylish (RED) and limited edition products from December 1-16. Each purchase made raises money to fight AIDS, and brands on offer include Converse, Fatboy, Fresh and Jonathan Adler.
The store will also offer special limited edition items including a 'Love Me' canvas tote bag by artist Curtis Kulig and a printed motif t-shirt designed by EJ Johnson.
Gap, the charity's founding apparel partner, is also debuting a range of new styles for the cause, including denim jackets and t-shirts for men, women and children and a onesie for baby. The styles will all be available on Gilt.com/RED, as well as on Gap.com in the US and in-store at the 680 5th Avenue New York City boutique.
"Justice often calls for the power of strange bedfellows, which is why (Shopathon) RED is where you'll see everyone from Bill Gates to Snoop Dogg, Vice and Game of Thrones campaigning to get closer to finishing AIDS once and for all," said RED founder and CEO, U2 musician Bono.
In addition to new fashion launches, the Shopathon will also give clients the opportunity to win experiences including going on a wellness retreat with Snoop Dogg in Colorado, getting a 'K'ontour' makeover with Kim Kardashian and her glam squad, getting a passing lesson from Tom Brady, walking the red carpet with Meryl Streep, visiting the set of "Game of Thrones" or hanging out backstage with The Weeknd. The "Sell-ebrity" experiences can be won on Omaze.com/RED, with the entry fee of $10 being donated to the charity. Entries close on January 21, 2016.
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