​Jigsaw finds perfect fit on London's King’s Road

By

Nigel TAYLOR

Published
Aug 23, 2021

Women’s fashion retailer Jigsaw has relocated its King’s Road, London, store. The new 2,150 square feet space offers an “intimate shopping destination… with an inviting frontage with an open view into the store and space for exciting window installations”. Three rooms within offer customers “a journey through the collections”.

Currently, customers will be able to shop the autumn womenswear ready-to-wear and accessories collections, designed in-house by creative director Jo Sykes. 

“The collection is designed to elevate the everyday with quality and functionality at its core, offering a curated edit of separates and styles crafted in beautiful fabrics which are perfect for seasonal layering”, said Jigsaw. 

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The brand has collaborated with a series of creatives “to ensure an immersive boutique shopping experience”. These include a gold leaf ceiling by Cas Pollen, bespoke furniture by Anna Unwin, lampshades by Bloomsbury Revisited and floral creations by Lunaria.

The store also has an “inviting frontage” with an open view into the store and space for window installations, as well as three rooms showcasing the brand’s collections and a spacious fitting room lounge.

“Our new store design focuses on craftsmanship, natural materials and British made,” explained Jigsaw in a statement.

“Inhabiting the space, rather than shop-fitting, brings a relaxed environment and space to try on in our large fitting room lounge and is respectful of the architectural features of the building”, the retailer explained.

“We are collaborating with local, small-business artisan makers and creators to ensure our boutique environment is unique and showcases local talent”.

The previous Jigsaw King’s Road store on Duke of York Square closed in June.