​Japanese designer to launch S for Shoko brand in London

By

Barbara Santamaria

Published
Jan 26, 2016

Shoko, a Japanese designer and illustrator, is set to launch her new label S for Shoko at Scoop London’s forthcoming edition, taking place during Fashion Week from 21-23 February at the Saatchi Gallery.

The label will be completely produced in London, from textile printing to garment manufacturing, and feature some of the artist’s unique illustrations printed onto fabrics. Beginning with a Spring/Summer 2016 collection, S for Shoko will draw inspiration from 1960s styles and aesthetic.

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Shoko is a Central Saint Martins graduate, whose illustrations have been published by magazines such as Elle, Figaro, Nylon, So-en and Numéro. Since 2008 she has collaborated with French fashion label agnès b. on a capsule collection, and published two books: “The London Book” in 2012 and “London Fashion Style Book by Shoko” in 2015.