​H&M to create flagship for the South East at Kent’s Bluewater

By

Barbara Santamaria

Published
Jan 27, 2016

Fashion retailer H&M is to upsize its shop at Bluewater shopping centre in Kent to create a new 40,000 sq ft store that will be its flagship for the South East.

The additional 15,000 sq ft of space will be used to showcase H&M’s full product range, including collections for women, men, teenagers and children, as well as the brand’s collaborations with fashion designers.

The new home of H&M at Bluewater, which will be 60% bigger than its current store, is due to open in November 2016. Until then, the retailer will remain trading from its existing ground floor. H&M has also taken a further unit on Bluewater’s lower Thames Walk as a short-term menswear store.

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Russell Loveland, co-owner and asset manager of Bluewater, said: “Upsizing H&M to create a new statement store has been an objective for some time, as we work to ensure our key brands trade from stores that reflect Bluewater’s position in the industry.  H&M’s new store will deliver a great experience for our guests and is a fantastic start to 2016.”

Bluewater shopping centre is a leading retail and leisure destination in the South East of England. Last year 22 retailers committed to the shopping centre, which also led the expansion of a Next store into a 44,000 sq ft unit and a Topshop upsize.