Footpatrol rolls out Paris store style to London flagship
Destination sneaker seller Footpatrol has reopened its eight-year-old Carnaby area flagship after a major refurbishment that has seen its original concept replaced by a new style that was premiered this year at its Paris location.
With an improved layout and new look throughout, the wooden structure inside the store (which debuted when it opened in 2010) is gone. It has been replaced with a “futuristic metal and stone finish that opens the space up, and immediately invites you in and creates a better and more attractive place for both customers and brands.”
The refit was designed by London-based architectural design specialist Counterfeit Studio and mirrors the look and feel of the retailer’s newly opened Paris store, “while still retaining the London identity that has informed the store's aesthetic since the beginning.”
The company said that “in keeping with the same resourceful approach to utilitarian materials that underpinned the previous store iterations, fibreglass sections have been re-appropriated as oversized benches, display shelving and cladding throughout the store. The cladding cleverly conceals a flexible shelving system that allows our staff to continually reconfigure the store when needed.”
The Footpatrol Gasmask, which is the brand’s instantly recognisable logo, has been enhanced with a new look. Again, taking cues from the Paris space, London now also features an infinity Gasmask neon.
Designed by artist Marcus Bracey and his team at God’s Own Junkyard, the new neon Gasmask also features “a refined colour hue and steel housing to complement the material and design direction, retaining its place as the focal point of the new London store.”
John Brotherhood, Head of Buying & Operations, said the company wanted to “bring Footpatrol into the future, housing and specialising in the most sought after product from the world’s biggest footwear brands and designers, whose focus is on creating the footwear of tomorrow.
“We wanted to design and craft a space to enable us to showcase and complement these new and innovative footwear styles, with an emphasis on creating a better space for our customers. Improving the flow of the store while ensuring it was still a space that they could share with us to interact with the product and people who share their and our passion for footwear.”
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