×
150
Fashion Jobs
CORPORATE, PVH
Area Manager - South Outlets (Tommy Hilfiger / Calvin Klein)
Permanent · London
PUMA
Ecommerce Marketplace Manager
Permanent · Manchester
NEW BALANCE
Sales & Merchandise Planner (European Key Accounts)
Permanent · Warrington
SHISEIDO
National Education & Events Manager - Nars
Permanent · London
MARSHALLS
Loss Prevention Detective
Permanent · Roxbury Township
360 TALENT LONDON
Senior Sales - Luxury Menswear - New York City
Permanent · NEW YORK
360 TALENT LONDON
Stock & Logistics Manager
Permanent · LONDON
PVH
Sales Manager Men’s Footwear & Accessories
Permanent · London
PVH
Key Account Manager Jeans
Permanent · London
PVH
Sales Manager - Men's Jeans
Permanent · London
PVH
Brand Partner Area Manager London & South
Permanent · London
CONFIDENTIAL
Design Director
Permanent · LONDON
SHISEIDO
Group Business Analyst
Permanent · London
BURBERRY
CRM Coordinator
Permanent · LONDON
OTTOMAN HANDS LONDON
Digital Marekting Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Clayton Square (30)
Permanent · Liverpool
SHISEIDO
Bareminerals Account Manager - Debenhams, Trafford (35)
Permanent · Stretford
SHISEIDO
Bareminerals Account Manager - Debenhams, Carlisle (22.5)
Permanent · Carlisle
SHISEIDO
Bareminerals Account Manager - Debenhams, Colchester (Maternity Cover)
Permanent · Colchester
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
Published
Nov 27, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

​Boots appoints Markey to head new marketing initiatives

Published
Nov 27, 2020

Health and beauty retailer Boots has appointed Pete Markey chief marketing officer for its UK and Ireland operations, effective February. He replaces Helen Normoyle, who has left the retailer.


Walgreens Boots Alliance


The appointment comes after the UK health and beauty retailer unveiled a strategic partnership with Adobe and Microsoft and he will work on the programme to create and co-develop personalised shopping experiences.

Markey will also be tasked with overseeing the strategic direction and performance of all of Boots UK and Ireland marketing activity. This includes Boots' brand experiences, its loyalty scheme, media strategy and "overall execution of marketing plans across physical and digital touchpoints", Boots said.

He will report to Walgreens Boots Alliance global chief marketing officer Vineet Mehra.

He joins from the TSB bank where he was head of marketing for three-and-a-half years, responsible for brand, data, analytics, communications, digital, content and sponsorship. Previously, he has held senior marketing roles at Aviva and the Post Office.

Mehra said: “Pete is a world-class marketer, whose deep understanding of consumer analytics and innovative approach to engaging with customers will help take the Boots marketing approach to the next level.

“This is a pivotal role for Boots and his extensive experience will be invaluable as we seek to achieve our vision to become a truly modern, digitally native marketing organisation, while advancing our mass personalisation strategy.”

Copyright © 2021 FashionNetwork.com All rights reserved.