​Whistles first dedicated menswear store opens

By

Barbara Santamaria

Published
Mar 29, 2016

In October last year Whistles celebrated the first birthday of its menswear range and now the London-based brand is further extending its commitment to stylish men with the opening of its first dedicated menswear store.

The shop, located at 11 Boundary Street in London’s Shoreditch, opened its doors on Thursday 24 March to coincide with the launch of a new spring collection.

As well as housing the brand’s full menswear range, menswear including all footwear, accessories, collaborations and branded product, the store will launch Whistles’ latest collaboration with Japanese cult label Buddy, featuring a limited edition unisex collection of footwear and accessories.

“Building on the success of the menswear business we launched in Oct 2014, we are excited to announce our first standalone menswear store here in the UK,” said Jane Shepherdson, CEO of Whistles. “At last we have found the perfect spot for our dedicated menswear store... It has taken a long time, but it was well worth the wait. It gives us the opportunity to show our customers exactly what whistles men’s is all about.”