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Published
Nov 25, 2016
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& Other Stories unveils store on London’s Oxford Street

Published
Nov 25, 2016

& Other Stores has opened on Friday its third store in London, situated on 431-433 Oxford Street, right across the street from Selfridges.


& Other Stories unveils new store on London’s Oxford Street - Photo: & Other Stories


Set over 600 square metres across three floors, the store becomes a new destination for the brand on Central London joining an existing branch on Regent Street.

“We’ve always had a close bond with the U.K. and there is something about reaching Oxford Street that just feels right. The fashion and atmosphere in London has a very contemporary expression that inspires us in a way that we hope our stories inspire others,” says Samuel Fernström, Managing Director, & Other Stories.

The Oxford Street store houses the brand’s design-led ready-to-wear collection, jewellery, beauty products, shoes and accessories alongside a new collection created by UK-based brand Wool and the Gang.

The collaboration is debuting in the new store five days before its worldwide launch on December 1 and includes a variety of ready-made knitted pieces such as sweaters, scarfs, clutches and beanies and DIY knit kits.

Prices vary from £29 mittens, £25 pouches, £55 scarfs to £79 sweaters.

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