LACOSTE - Women's ready to wear show Spring/Summer 2018 in Paris (with interviews)

Artistic Director : Felipe Oliveira BaptistaAtmosphere : The return of Lacoste to Paris for its 85year anniversary, after having shown in New York for over 10 years. And it’s under the open skies, under the trees, in the heart of the Tuileries gardens that the house chose to present its new collection, accompanied in the front row by sports stars Marie-José Perec and Novak Djokovic, brand ambassadors. Collection : To celebrate its return to Paris, Felipe plays with the historic codes of the house. The Parisian sophistication is presented with a bustier dress and a pencil skirts with golden buttons. The 70s, 80s and 90s are combined with the tracksuit brought back to today’s taste, cashmere jogging bottoms, the nylon and suede windbreaker, the twisted mesh sweater, the high waisted jeans and the coloured shirt. The colours are vibrant, the prints acid. The white polo, star of the house, is revisited in a loose way, ruffled bustier, even becoming a dress at the end, with a play on buttoning and material twisting. To note : The crocodile which even appears on the shoes and the gold buttons. The re-edited nineties trainers, worn with high length socks under dresses and skirts. Interviews with Marie-José Perec, Thierry Guibert, Felipe Oliveira Baptista:Felipe Oliveira Baptista We did a bit of a journey through the brand, near aristocratic as well, the blazer, the gold buttons, when Lacoste descended in the streets in the eighties and nineties, the tracksuits, so I really liked that as well this idea of it all mixing and scrambling. A mix which is free as well as very representative of today where we have a lot less rules surrounding how to dressIt’s very French, as a brand and also with Lacoste the idea was to push to the extreme this slightly bourgeois elegance but also the street and sport side as well. In the anniversary I think we have to keep the past but also look ahead. Marie-José PerecIt really stays in the relaxedness and at the same time, it’s classy, it’s relaxed, for me I really liked the prints, the big prints, I love that and what I love is the mix of style, in what we saw today because finally in fact we must allow ourselves to dress how we want and to do what makes us feel good. Thierry GuibertIt was a bit of an obvious because were really established the brand in its French origins, we’ve been in New York for twelve or thirteen years and it’s the 85th anniversary of the brand so it was a good time to come back to Paris. We’re able to go from 15 years to 77 years with an audience, a loving audience of the brand, who then then feels good in this brand which again enforces the values of fair-play, humility and well-being. Music from the show (for use only in context of the show, under cover of the right to information).

Copyright : Paris Modes Productions