Rihanna’s second collection for River Island comes out on May 25 (with itw)

Rihanna’s second collection for River Island finally arrives online and in stores on the 25th May. On this occasion, the English ready-to-wear label knew how to create an event through different videos posted on the net. Already for her first collection, released last March, a making of report allowed us to enter the creative studios of the label, showing the star, very involved in the production of her own line. Then a fashion show and a party during London fashion week in February with a presentation in the form of a show were organized. In the latest video to date, we find Rihanna, in a meeting room with creative director Adam Selman, in the middle of doing the finishing touches for the summer 2013 collection, composed of tie dye and vegetable prints, jumpsuits, black dresses, suits and denim pieces, bearing in mind each member of her team.

Music free of right / Bandit & Nikit - 2012

Interview
Ariete Mujay : Rihanna absolutely loves London style, she loves how London kids dress so that has heavily, heavily influenced the way Rihanna is styled and the way she dresses anyway, Rihanna wants her fans to be able to dress and feel like Rihanna.

Rihanna : I made a piece for everybody in my crew, we all have different body types and different tastes and some are braver than others, but I think like that because that’s how all women in the world are, we’re all different, we all love different things and we all have different occasions, different moods and different body types.

Copyright : Paris Modes Productions