British fashion brands like Victoria Beckham, Vivienne Westwood and Wool and the Gang are set to benefit from an advertising campaign running across three major Chinese and Hong Kong e-tailers next week.
She has cracked the world of high fashion, and now Victoria Beckham has the beauty industry in her sights.The designer has revealed that she has a skincare line in the works, in addition to developing her own fragrance.
The womenswear collections for next winter presented in New York, London, Milan and Paris from February 5 to March 6, showcased ten major new trends, creating looks that were hybrids of strength and femininity.
The key word of the just-finished New York season was Me Too. The founder of this movement against sexual assault Tarana Burke even sat front-row at one show, Prabal Gurung. Its influence was subtle yet truly apparent.
Victoria Beckham’s brand may have lost over £8m last year but the firm is upbeat and said in accounts filed this week that it “continued to perform well in all its markets, despite a difficult trading environment”.
There have been plenty of questions in recent periods about just how successful the Victoria Beckham label is. But now a new cash injection has seen it valued at £100 million and positioned it for growth.
If there was anything Azzedine Alaïa, the revered designer who died aged 77 this weekend, enjoyed more than actually making clothes, it was a meal with his “family” of supermodels, bold face names, artists and stars.